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The makers of a "casual sex matchmaking app" called Bang With Friends are facing legal action over its name from games studio Zynga.
The app, which launched in January, alerts Facebook friends who express mutual interest in a sexual encounter. Bang With Friends Inc says it has more than a million registered users. Zynga says Bang With Friends Inc "selected the name Bang With Friends for its casual sex matchmaking app with Zynga's game trademarks fully in mind", reports Bloomberg.
Zynga is compelled to file suit to prevent further consumer confusion and protect its intellectual property rights against infringement. Bang With Friends said it had yet to receive official papers.
Trademark expert Roland Mallinson, a partner at Taylor Wessing legal firm, said Zynga would have to weigh up whether the legal action would be less harmful to its reputation than any parody of the brand. The Bang With Friends app was removed from the Apple app store a week after it was initially listed in May but it is still available for Android devices via Google Play.
Apple had pulled the app on the grounds of "offensive content", Bang With Friends Inc chief executive Colin Hodges said in an interview with Business Insider. Zynga sees sharp fall in players.
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More on this story. Published 26 July Published 1 July Published 25 July Related Internet Links. Bang with Friends. Taylor Wessing.